Forest Paper
Magento e-commerce for an industrial paper converter (Kraft, cardboard, food-grade paper) with over 30 years in the market — the only e-commerce I built at K13.
Forest Paper is a paper converter with over 30 years in the market — Kraft paper, cardboard, and specific product lines (automotive, food-grade) sourced from certified origin via Klabin. This was the only e-commerce I built at K13 — the rest of my work there was institutional. And since almost every e-commerce K13 delivered ran on the same base, understanding this store means understanding the structure of nearly every store the agency built at the time.
One base, many stores
Forest Paper's own footer gives away the secret: the logo down there reads "Base Ecommerce Essencial" — it was literally an internal K13 product, a Magento theme of their own reused across different clients, with visual identity and catalog swapped on top of the same structure. Unlike the institutional sites (each one a project from scratch), the e-commerce work was about customizing that base: colors, typography, banners, categories — the backbone stayed put.
K13 had a second internal product running here too: the cookie/LGPD consent banner in the footer reads "Desenvolvido por K13 web," linking to the agency's own consent-management system.
The catalog
| Layer | Technology |
|---|---|
| E-commerce | Magento |
| JavaScript | Prototype.js (Magento's native framework), jQuery, core-js |
| Gallery/lightbox | FancyBox |
| Checkout | OneStepCheckout |
| CSS framework | Bootstrap |
| Icons | Font Awesome |
| Email marketing | MageMail |
| Analytics/Tags | Google Analytics, Facebook Pixel, Google Tag Manager |
Seven product categories (Kraft Paper, Rolls, Petpel, Cardboard, Automotive Masking, Painter's Paper, Food Line), each following the same template — price filter, sorting, and Magento's native grid/list toggle, with installment pricing in both modes.
The individual product page has real technical descriptions (weight, composition, FDA/ISEGA food-contact certifications), a delivery-time calculator, and a back-in-stock notice — nothing generic, this is real industrial spec-sheet content.
What repeats across every K13 store
In the footer, the "Ajuda/Central de Relacionamento" cluster (About Us, Mission/Vision/Values, Facilities, Sustainability, Return Policy, Delivery Policy, Contact) — below, the About Us page, one of them — along with payment method badges (boleto, the major card brands, PIX), social links, and a fixed WhatsApp button. I saw this set repeat, with small variations, across almost every Magento store that went through K13. It's not a lack of originality — it's the pattern of an agency that already knew what a Brazilian e-commerce needs to work, and reused that so it could focus energy on what actually differentiated each client: the catalog and the visual identity.
