[{"data":1,"prerenderedAt":259},["ShallowReactive",2],{"project:\u002Fgrupo-clamed:en-us":3,"project:prev:\u002Fgrupo-clamed:en-us":251,"project:next:\u002Fgrupo-clamed:en-us":255},{"id":4,"title":5,"body":6,"category":215,"company":218,"cover":219,"date":220,"description":221,"extension":222,"featured":223,"image":224,"isPublic":225,"links":226,"meta":234,"navigation":225,"order":235,"path":236,"period":237,"role":238,"seo":241,"stack":242,"status":244,"stem":245,"tags":246,"__hash__":250},"projects_enUS\u002Fen-us\u002Fprojects\u002Fgrupo-clamed.md","Grupo Clamed",{"type":7,"value":8,"toc":207},"minimark",[9,13,16,21,67,70,74,135,138,153,161,171,175,178,181,184,187,191,201,204],[10,11,12],"p",{},"Avanti had a long-standing partnership with Grupo Clamed — a century-old pharmacy company from Joinville, today with over 600 physical stores and 7,000 employees across Brazil. The group started in 1919, when Alberto Bornschein co-founded the pharmacy that would grow into Drogaria Catarinense. Its other brands branched out from there: Farmácia Preço Popular (founded much later, in 2006, in Brusque), Catarinense's own Compounding Pharmacy division, and Proformula, a sibling compounding brand I never worked on. Across the three brands I did work on — Preço Popular, Drogaria Catarinense, and its Compounding Pharmacy division — decades separated each founding date, but the technical pattern underneath stayed the same.",[10,14,15],{},"Three fronts, all on VTEX IO, practically the same structure — Avanti kept that pattern across the group's long-running projects, something not every client that went through the agency had (Adega Alentejana, for instance, had zero standardization). That made day-to-day work a lot easier, but it's also what nearly gave me one of the biggest scares of my career.",[17,18,20],"h2",{"id":19},"three-stores-one-structure","Three stores, one structure",[22,23,24,40],"table",{},[25,26,27],"thead",{},[28,29,30,34,37],"tr",{},[31,32,33],"th",{},"Preço Popular",[31,35,36],{},"Drogaria Catarinense",[31,38,39],{},"Manipulação",[41,42,43],"tbody",{},[28,44,45,55,61],{},[46,47,48],"td",{},[49,50],"img",{"alt":51,"height":52,"src":53,"title":33,"width":54},"Preço Popular home page, green identity",338,"\u002Fimages\u002Fpages\u002Fprojects\u002Fgrupo-clamed\u002Fgrupo-clamed-precopopular-home.png",600,[46,56,57],{},[49,58],{"alt":59,"height":52,"src":60,"title":36,"width":54},"Drogaria Catarinense home page, blue identity","\u002Fimages\u002Fpages\u002Fprojects\u002Fgrupo-clamed\u002Fgrupo-clamed-catarinense-home.png",[46,62,63],{},[49,64],{"alt":65,"height":52,"src":66,"title":39,"width":54},"Drogaria Catarinense Manipulação home page, teal identity","\u002Fimages\u002Fpages\u002Fprojects\u002Fgrupo-clamed\u002Fgrupo-clamed-manipulacao-home.png",[10,68,69],{},"Same icon row at the top (PBM, Coupons, Generics up to 90% off, A-to-Z drug labels, Vaccines), same \"Unmissable deals\" carousel, same combo banner, same footer. Brand changes, color changes, catalog changes — the structure underneath stays the same. My day-to-day work lived at that level: minor layout tweaks, the occasional silly bug, seasonal campaigns (Christmas, Easter, Mother's Day), the odd checkout adjustment. Nothing that usually kept me up at night — with one exception.",[17,71,73],{"id":72},"under-the-hood","Under the hood",[22,75,76,86],{},[25,77,78],{},[28,79,80,83],{},[31,81,82],{},"Layer",[31,84,85],{},"Technology",[41,87,88,104,117],{},[28,89,90,93],{},[46,91,92],{},"E-commerce",[46,94,95,103],{},[96,97,102],"a",{"href":98,"rel":99,"target":101},"https:\u002F\u002Fhelp.vtex.com\u002Fen\u002F",[100],"nofollow","_blank","VTEX IO",", with Store Framework",[28,105,106,109],{},[46,107,108],{},"Frontend",[46,110,111,116],{},[96,112,115],{"href":113,"rel":114,"target":101},"https:\u002F\u002Freact.dev\u002Flearn",[100],"React"," via VTEX IO blocks",[28,118,119,122],{},[46,120,121],{},"Analytics\u002FTags",[46,123,124,129,130],{},[96,125,128],{"href":126,"rel":127,"target":101},"https:\u002F\u002Fdevelopers.google.com\u002Ftag-platform\u002Ftag-manager",[100],"Google Tag Manager",", ",[96,131,134],{"href":132,"rel":133,"target":101},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocs\u002Fmeta-pixel\u002F",[100],"Facebook Pixel",[10,136,137],{},"Each brand runs its own custom VTEX IO apps — header menu, search, add-to-cart, PBM (lab discount) components — under a per-brand namespace. The catalog is huge: in Medications alone, Preço Popular carries over 8,000 products, faceted by category, indication, and active ingredient.",[139,140,143,150],"figure",{"className":141},[142],"rehype-figure",[49,144],{"alt":145,"height":146,"src":147,"title":148,"width":149},"Product page with specs, reviews, and a direct link to the drug label",675,"\u002Fimages\u002Fpages\u002Fprojects\u002Fgrupo-clamed\u002Fgrupo-clamed-produto.png","Product",1200,[151,152,145],"figcaption",{},[10,154,155,156,160],{},"One feature that repeats across all three stores — and is rare for e-commerce outside the pharma sector — is the ",[157,158,159],"strong",{},"A-to-Z drug label index",": a full alphabetical search for medication package inserts, linked directly from the product page. The letter A alone already lists over 650 entries.",[139,162,164,169],{"className":163},[142],[49,165],{"alt":166,"height":146,"src":167,"title":168,"width":149},"A-to-Z drug label index, with search and alphabetical navigation","\u002Fimages\u002Fpages\u002Fprojects\u002Fgrupo-clamed\u002Fgrupo-clamed-bulario.png","A-to-Z Drug Labels",[151,170,166],{},[17,172,174],{"id":173},"the-black-friday-that-almost-did-me-in","The Black Friday that almost did me in",[10,176,177],{},"Every client that went through Avanti — VTEX IO included, not just legacy — followed the same scheme for seasonal styling: a fixed, cache-busted file name that we'd update, publish, and test whenever a seasonal date came up. The routine repeated identically across every brand in the group, which made the whole process fast — too fast, as I'm about to tell.",[10,179,180],{},"Ahead of Black Friday 2022, I was assigned to put together the seasonal theme on the brands I looked after. Practically the whole market switched layouts for the occasion — Christmas and Easter had their own look too, but Black Friday was nearly universal. That year's theme, a neon look that suited every brand well, I still remember off the top of my head. I made the change calmly, tested it, published it. All good.",[10,182,183],{},"On Black Friday itself — November 25th, 2022, if memory serves — came the next task: replace, brand by brand, the seasonal theme with the official campaign theme. Open the file, publish the new content, clear VTEX's cache, check it over. I got to the three Grupo Clamed brands and, since all three followed the same file-naming pattern, decided to save time and handle all three at once. That's exactly when I mixed up the files between each other — one pharmacy's identity ended up on another, right at the peak of Black Friday, with the site pulling the highest traffic of the year. It didn't take long for my tech lead and my PO at the time to call me, urgently, saying the stores had the wrong faces on.",[10,185,186],{},"It was a real scare, but quick to reverse — I always kept a local copy of each original file before any change, so it was just a matter of restoring the right version to each brand and testing again. Lesson learned: not every shortcut pays off, especially on the busiest day of the year.",[17,188,190],{"id":189},"about","About",[139,192,194,199],{"className":193},[142],[49,195],{"alt":196,"height":146,"src":197,"title":198,"width":149},"Grupo Clamed's institutional page, with its timeline starting in 1919","\u002Fimages\u002Fpages\u002Fprojects\u002Fgrupo-clamed\u002Fgrupo-clamed-historia.png","The Group — Clamed Farmácias",[151,200,196],{},[10,202,203],{},"The group's own institutional site sums it up in one line: \"a story of people dedicated to people.\" Drogaria Catarinense and Preço Popular share 26 consecutive years of the Top of Mind award in Santa Catarina, and in 2022 the Grupo Amanhã ranking placed Clamed among the 100 largest companies in southern Brazil — 78th overall, 20th in Santa Catarina alone. The group also runs its own social programs, including paid internships and scholarships for pharmacy technician students (over 40 per class) and a diversity initiative called \"Aprender para Incluir\" (Learning to Include).",[10,205,206],{},"That scale — a century old, four brands, hundreds of physical stores — is what sat behind every small tweak I made. And it's exactly why the Black Friday scare weighed as much as it did: it wasn't some small site going down, it was the public face of a company that size getting mixed up right on the highest-traffic day of the year.",{"title":208,"searchDepth":209,"depth":209,"links":210},"",2,[211,212,213,214],{"id":19,"depth":209,"text":20},{"id":72,"depth":209,"text":73},{"id":173,"depth":209,"text":174},{"id":189,"depth":209,"text":190},[216,217],"e-commerce","vtex","Avanti","\u002Fimages\u002Fpages\u002Fprojects\u002Fgrupo-clamed\u002Fgrupo-clamed-cover.png","2026-07-12","Three VTEX IO stores from the same pharmacy group — Preço Popular, Drogaria Catarinense, and its Compounding Pharmacy division — same structure, different colors, and a Black Friday mix-up that turned into a story worth telling.","md",false,"\u002Fimages\u002Fpages\u002Fprojects\u002Fgrupo-clamed\u002Fgrupo-clamed-detail.png",true,[227,229,231],{"label":33,"url":228},"https:\u002F\u002Fwww.precopopular.com.br",{"label":36,"url":230},"https:\u002F\u002Fwww.drogariacatarinense.com.br",{"label":232,"url":233},"Drogaria Catarinense Compounding Pharmacy","https:\u002F\u002Fwww.drogariacatarinense.com.br\u002Fmanipulacao",{},8,"\u002Fen-us\u002Fprojects\u002Fgrupo-clamed","2022 – 2023",[239,240],"Frontend Developer","VTEX Specialist",{"title":5,"description":221},[102,243,128,134],"React (VTEX)","completed","en-us\u002Fprojects\u002Fgrupo-clamed",[102,115,247,92,248,249],"GTM","Pharmacy","Multi-store","7gQCtTCCb3EUeFYqMnMSWkWszuvQ4y4xR5leFpFFtDE",{"path":252,"title":253,"order":254},"\u002Fen-us\u002Fprojects\u002Fforest-paper","Forest Paper",7,{"path":256,"title":257,"order":258},"\u002Fen-us\u002Fprojects\u002Fsao-joao-farmacias","São João Farmácias",9,1784312184899]