[{"data":1,"prerenderedAt":286},["ShallowReactive",2],{"project:\u002Fforest-paper:en-us":3,"project:prev:\u002Fforest-paper:en-us":278,"project:next:\u002Fforest-paper:en-us":282},{"id":4,"title":5,"body":6,"category":250,"company":252,"cover":253,"date":254,"description":255,"extension":256,"featured":257,"image":258,"isPublic":259,"links":260,"meta":264,"navigation":259,"order":265,"path":266,"period":267,"role":268,"seo":270,"stack":271,"status":272,"stem":273,"tags":274,"__hash__":277},"projects_enUS\u002Fen-us\u002Fprojects\u002Fforest-paper.md","Forest Paper",{"type":7,"value":8,"toc":243},"minimark",[9,13,29,34,42,45,49,190,193,203,213,216,226,230,233],[10,11,12],"p",{},"Forest Paper is a paper converter with over 30 years in the market — Kraft paper, cardboard, and specific product lines (automotive, food-grade) sourced from certified origin via Klabin. This was the only e-commerce I built at K13 — the rest of my work there was institutional. And since almost every e-commerce K13 delivered ran on the same base, understanding this store means understanding the structure of nearly every store the agency built at the time.",[14,15,18,26],"figure",{"className":16},[17],"rehype-figure",[19,20],"img",{"alt":21,"height":22,"src":23,"title":24,"width":25},"Forest Paper home page with banner and featured categories",675,"\u002Fimages\u002Fpages\u002Fprojects\u002Fforest-paper\u002Fforest-paper-home.png","Home",1200,[27,28,21],"figcaption",{},[30,31,33],"h2",{"id":32},"one-base-many-stores","One base, many stores",[10,35,36,37,41],{},"Forest Paper's own footer gives away the secret: the logo down there reads ",[38,39,40],"strong",{},"\"Base Ecommerce Essencial\""," — it was literally an internal K13 product, a Magento theme of their own reused across different clients, with visual identity and catalog swapped on top of the same structure. Unlike the institutional sites (each one a project from scratch), the e-commerce work was about customizing that base: colors, typography, banners, categories — the backbone stayed put.",[10,43,44],{},"K13 had a second internal product running here too: the cookie\u002FLGPD consent banner in the footer reads \"Desenvolvido por K13 web,\" linking to the agency's own consent-management system.",[30,46,48],{"id":47},"the-catalog","The catalog",[50,51,52,65],"table",{},[53,54,55],"thead",{},[56,57,58,62],"tr",{},[59,60,61],"th",{},"Layer",[59,63,64],{},"Technology",[66,67,68,84,108,120,132,144,156,168],"tbody",{},[56,69,70,74],{},[71,72,73],"td",{},"E-commerce",[71,75,76],{},[77,78,83],"a",{"href":79,"rel":80,"target":82},"https:\u002F\u002Fdeveloper.adobe.com\u002Fcommerce\u002F",[81],"nofollow","_blank","Magento",[56,85,86,89],{},[71,87,88],{},"JavaScript",[71,90,91,96,97,102,103],{},[77,92,95],{"href":93,"rel":94,"target":82},"http:\u002F\u002Fprototypejs.org\u002Fapi\u002F",[81],"Prototype.js"," (Magento's native framework), ",[77,98,101],{"href":99,"rel":100,"target":82},"https:\u002F\u002Fapi.jquery.com\u002F",[81],"jQuery",", ",[77,104,107],{"href":105,"rel":106,"target":82},"https:\u002F\u002Fgithub.com\u002Fzloirock\u002Fcore-js",[81],"core-js",[56,109,110,113],{},[71,111,112],{},"Gallery\u002Flightbox",[71,114,115],{},[77,116,119],{"href":117,"rel":118,"target":82},"https:\u002F\u002Ffancyapps.com\u002Fdocs\u002Fui\u002Ffancybox",[81],"FancyBox",[56,121,122,125],{},[71,123,124],{},"Checkout",[71,126,127],{},[77,128,131],{"href":129,"rel":130,"target":82},"https:\u002F\u002Fwww.magestore.com\u002Fone-step-checkout.html",[81],"OneStepCheckout",[56,133,134,137],{},[71,135,136],{},"CSS framework",[71,138,139],{},[77,140,143],{"href":141,"rel":142,"target":82},"https:\u002F\u002Fgetbootstrap.com\u002Fdocs\u002F",[81],"Bootstrap",[56,145,146,149],{},[71,147,148],{},"Icons",[71,150,151],{},[77,152,155],{"href":153,"rel":154,"target":82},"https:\u002F\u002Fdocs.fontawesome.com\u002F",[81],"Font Awesome",[56,157,158,161],{},[71,159,160],{},"Email marketing",[71,162,163],{},[77,164,167],{"href":165,"rel":166,"target":82},"https:\u002F\u002Fdocs.magemail.co",[81],"MageMail",[56,169,170,173],{},[71,171,172],{},"Analytics\u002FTags",[71,174,175,102,180,102,185],{},[77,176,179],{"href":177,"rel":178,"target":82},"https:\u002F\u002Fdevelopers.google.com\u002Fanalytics",[81],"Google Analytics",[77,181,184],{"href":182,"rel":183,"target":82},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocs\u002Fmeta-pixel\u002F",[81],"Facebook Pixel",[77,186,189],{"href":187,"rel":188,"target":82},"https:\u002F\u002Fdevelopers.google.com\u002Ftag-platform\u002Ftag-manager",[81],"Google Tag Manager",[10,191,192],{},"Seven product categories (Kraft Paper, Rolls, Petpel, Cardboard, Automotive Masking, Painter's Paper, Food Line), each following the same template — price filter, sorting, and Magento's native grid\u002Flist toggle, with installment pricing in both modes.",[14,194,196,201],{"className":195},[17],[19,197],{"alt":198,"height":22,"src":199,"title":200,"width":25},"Kraft Paper category in grid mode","\u002Fimages\u002Fpages\u002Fprojects\u002Fforest-paper\u002Fforest-paper-categoria-grid.png","Category — Kraft Paper, grid",[27,202,198],{},[14,204,206,211],{"className":205},[17],[19,207],{"alt":208,"height":22,"src":209,"title":210,"width":25},"The same Kraft Paper category in list mode","\u002Fimages\u002Fpages\u002Fprojects\u002Fforest-paper\u002Fforest-paper-categoria-list.png","Category — Kraft Paper, list",[27,212,208],{},[10,214,215],{},"The individual product page has real technical descriptions (weight, composition, FDA\u002FISEGA food-contact certifications), a delivery-time calculator, and a back-in-stock notice — nothing generic, this is real industrial spec-sheet content.",[14,217,219,224],{"className":218},[17],[19,220],{"alt":221,"height":22,"src":222,"title":223,"width":25},"Individual product page with spec sheet, installments and shipping calculator","\u002Fimages\u002Fpages\u002Fprojects\u002Fforest-paper\u002Fforest-paper-produto.png","Product",[27,225,221],{},[30,227,229],{"id":228},"what-repeats-across-every-k13-store","What repeats across every K13 store",[10,231,232],{},"In the footer, the \"Ajuda\u002FCentral de Relacionamento\" cluster (About Us, Mission\u002FVision\u002FValues, Facilities, Sustainability, Return Policy, Delivery Policy, Contact) — below, the About Us page, one of them — along with payment method badges (boleto, the major card brands, PIX), social links, and a fixed WhatsApp button. I saw this set repeat, with small variations, across almost every Magento store that went through K13. It's not a lack of originality — it's the pattern of an agency that already knew what a Brazilian e-commerce needs to work, and reused that so it could focus energy on what actually differentiated each client: the catalog and the visual identity.",[14,234,236,241],{"className":235},[17],[19,237],{"alt":238,"height":22,"src":239,"title":240,"width":25},"About Us page, part of the institutional cluster that repeats across every K13 store","\u002Fimages\u002Fpages\u002Fprojects\u002Fforest-paper\u002Fforest-paper-quem-somos.png","About Us — repeated pattern across every K13 store",[27,242,238],{},{"title":244,"searchDepth":245,"depth":245,"links":246},"",2,[247,248,249],{"id":32,"depth":245,"text":33},{"id":47,"depth":245,"text":48},{"id":228,"depth":245,"text":229},[251],"e-commerce","K13","\u002Fimages\u002Fpages\u002Fprojects\u002Fforest-paper\u002Fforest-paper-cover.png","2026-07-12","Magento e-commerce for an industrial paper converter (Kraft, cardboard, food-grade paper) with over 30 years in the market — the only e-commerce I built at K13.","md",false,"\u002Fimages\u002Fpages\u002Fprojects\u002Fforest-paper\u002Fforest-paper-detail.png",true,[261],{"label":262,"url":263},"loja.forestpaper.com.br","https:\u002F\u002Floja.forestpaper.com.br",{},7,"\u002Fen-us\u002Fprojects\u002Fforest-paper","2021 – 2022",[269],"Frontend Developer",{"title":5,"description":255},[83,95,101,119,107,131,143,155,167,179,184,189],"completed","en-us\u002Fprojects\u002Fforest-paper",[83,101,73,275,276],"B2B","Industrial","uv0czEY6wH0RuEeXUFDSbsGsaLItejO6W4gUSG3gkNI",{"path":279,"title":280,"order":281},"\u002Fen-us\u002Fprojects\u002Foab-guarapuava","OAB Guarapuava",6,{"path":283,"title":284,"order":285},"\u002Fen-us\u002Fprojects\u002Fgrupo-clamed","Grupo Clamed",8,1784312184650]